“Coldplay was not only an amazing event, but it also drove global headlines and was a destination for so many different nationalities,” DCT Abu Dhabi’s Emma Campbell said.
As we jump into 2025, the world of destination marketing is changing fast, thanks to tech leaps and changes in traveller behaviour. To stay ahead of the game, destinations need to get creative and embrace these shifts – but importantly, like all marketers, ensure they are building brands consistently.
Let’s dive into some of the big trends that are shaping how places market themselves for 2025.
Balancing brand-building and tactical engageme
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