Social Specialty Coffee, a coffee brand with nine branches across Egypt, has partnered with Dsquares and its acquired SaaS loyalty solutions company Prepit to enhance customer frequency and retention through a personalised loyalty programme, AI-driven customer value management (CVM) campaigns and fully digitising the brand’s experience.
The brand’s objective was to boost engagement and loyalty across their customer base while creating a seamless, customer-centric experience.
Dsquares, which acquired a majority stake in Prepit, combined the expertise of the two entities to digitise the brand’s experience, engage customers through a gamified loyalty programme and build a data-driven plat
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Tags:Brand experiencecustomer base growthCustomer ExperienceCustomer Loyaltycustomer retentioncustomer satisfactioncustomer value managementCVM campaignsdigitisationDsquaresgamified loyalty programmeKarim Husseinloyalty programmeMoataz AbdellatifNMV growthorder growthpersonalised loyalty programmesPrepitrepeat customersrepeat ordersSaaS loyalty solutionsSocial Specialty Coffee
