fbpx
Campaign Middle East
العربية
AdvertisingDigitalFeaturedMarketing
Anup Oommen
posted on

Social Specialty Coffee sees customer loyalty rise with Dsquares partnership

Anup Oommen
posted on

Within the first month of launching the digital branch, Social Specialty Coffee noted that 58 per cent of orders were from repeat customers, showcasing the effectiveness of the loyalty-driven strategy in fostering customer satisfaction and retention.

Social Specialty Coffee, a coffee brand with nine branches across Egypt, has partnered with SaaS loyalty solutions company Prepit to enhance customer frequency and retention through a personalised loyalty programme, AI-driven campaigns and fully digitising the brand’s experience.

The brand’s objective was to boost engagement and loyalty across their customer base while creating a seamless, customer-centric experience.

Dsquares, which acquired a majority stake in Prepit, combined the expertise of the two entities to digitise the brand’s experience, add a layer of customer value management (CVM) to engage customers through a gamified loyalty programme, and build a data-driven platfor


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Brand experiencecustomer base growthCustomer ExperienceCustomer Loyaltycustomer retentioncustomer satisfactioncustomer value managementCVM campaignsdigitisationDsquaresgamified loyalty programmeKarim Husseinloyalty programmeMoataz AbdellatifNMV growthorder growthpersonalised loyalty programmesPrepitrepeat customersrepeat ordersSaaS loyalty solutionsSocial Specialty Coffee
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like