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Campaign Middle East
العربية
DigitalFeaturedOpinion
Hiba Faisal
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A generational shift towards the “Silver Generation” is inevitable for fashion brands

Hiba Faisal
posted on

The consumer group aged 50 and above, named the “Silver Generation” - cannot be overlooked if fashion brands are to thrive.

Yasmine Koujou, Senior Data and Research Specialist at Webedia Arabia on a generational shift towards the “Silver Generation” is inevitable for fashion brands.

There is no denying that the fashion industry is facing an uncertain year ahead, as leading fashion brands seem to have reached a bump. Opportunities for growth remain on the horizon, but the economic instability and changing consumer behaviours and interests mean that change should be smartly endorsed by these brands, including the target audience they have long bet on!

According to “The State of Fashion 2025” report co-published by McKinsey & Company and the Busine


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Tags:consumer behavioursdigital nativesfashionGen ZMilennialSaudi ArabiaSaudi Silver GenerationSilver GenerationWebedia ArabiaYasmine Koujou
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.
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