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Skills and strategies that marketers need to thrive in 2025

IFZA's Director of Marketing Adam Taylor says that the future of marketing belongs to those who readily embrace complexity, drive growth, simplify strategies and learn new skills.

Adam Taylor, Director of Marketing at IFZA shares an interesting take on soft skills, adaptability, analytics and more.

Starting a new calendar year is always a good time to bring fresh energy to your strategy, your teams and yourself. It is also the best time to make a shift in the skills and the work you do.

2025 has just started and the year ahead is already alive with change. Political, social and technological disruptions are everywhere. With significant upheaval in marketing, the convergence of technology and human centric marketing is more apparent than ever, shaping what it takes to excel in a dynamic field.


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.