Matt Butterworth, Founder, thenobullpartners
Matt Butterworth has revealed to Campaign Middle East that he has launched a new consultancy to disrupt the traditional creative, marketing and PR models with a “refreshing no-nonsense approach”.
“I’ve seen the good, the bad, and the downright ugly regarding how agencies operate with clients during three decades in the agency world across the Middle East, Europe, Asia, and the US. It’s time the model was challenged and disrupted so that brands can gain the real value that they have so desperately been seeking for so long,” said Matt Butterworth, Founder of thenobull
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:agencyagency politicsboardroomBrand Buildingbrandsbureaucracybusiness growth strategiesbusiness objectivesbusiness outcomesCampaignscommunicationsconsultancycreativeDubaiefficient executionmarketingMatt ButterworthMiddle EastperspectivesPRpublic relationssenior-level expertisethenobullpartnerstraditional