posted on Jan. 22, 2025 at 11:15 amJan 22, 2025

Cameo Communications introduces performance-based, PR model

posted on Jan. 22, 2025 at 11:15 amJan 22, 2025

Cameo Communications has launched a performance-based PR model, challenging traditional approaches in the UAE’s public relations landscape.

Lara Geadah, Founder and CEO of Cameo Communications on Cameo Comm’s latest performance-based PR model.

Cameo Communications has launched a performance-based PR model, challenging traditional approaches in the UAE’s public relations landscape. Designed to make PR more accessible and results-driven, the model allows businesses to pay solely for secured media coverage, moving away from the conventional reliance on retainer fees.

Addressing an industry gap

Traditionally, PR agencies charge hefty retainers for a suite of services, including strategy development, planning, and brainstorming. While these services are valu

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.