https://www.youtube.com/watch?v=_rOmLr0YKHg
On the latest episode of Campaign Middle East’s On The Record podcast, Mr Goodvertising: Thomas Kolster, Member on the International Advertising Association’s Sustainability Council, Author of The Hero Trap, and the Founder and Creative Director of the Goodvertising Agency, discusses whether purpose has finally moved from riding shotgun to the calling the shots in the driver’s seat – and why that conversation is important.
In conversation with Campaign Middle East, Kolster answers some tough questions on whether companies should go beyond mere narratives and virtue signalling to better focus on executing their goals. This discussion has
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AdvertisingAnup OommenBrandbrand outcomesbrandsbusiness outcomesCampaignsconsumer transformationGoodvertising AgencyIAAInternational Advertising AssociationmarketingmeasurementmetricsMr GoodvertisingOn The RecordPerformancepodcastPurposesustainabilitySustainability CouncilThomas Kolstertransformationvideo podcastvirtue signalling
