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posted on Dec. 20, 2024 at 1:11 pmDec 23, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

posted on Dec. 20, 2024 at 1:11 pmDec 23, 2024

Erica Smith, Head of Marketing, Falcon and Associates, talks to Campaign Middle East about the influencer-led Dubai Sports Season campaign rolled out across CNN, Emirates' ICE, and digital and social media channels.

Dubai’s thrilling sports season is up and running with a stellar line-up of global sporting spectacles from the recently concluded Emirates Dubai 7s to the highly anticipated upcoming Hero Dubai Desert Classic in January 2025, the Dubai Duty-Free Tennis Championships in February 2025, and its crowning glory, the Dubai World Cup in April 2025.

Supporting the strategy and delivery of many of the city’s flagship events is Falcon and Associates, which has been actively involved in marketing these sporting events through an integrated Dubai Sports Season Campaign, including the creation of hero films and dynamic sports spots intended to raise global awareness for Dubai’s international sport

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Tags:Advertising Atlantis Royal celebrity endorsements CNN communications digital media Dubai Duty-Free Tennis Championships Dubai Sports Season Dubai Sports Season Campaign Dubai World Cup Emirates Emirates Entertainment Emirates Golf Club Emirates Rugby 7s Erica Smith Falcon and Associates Hero Dubai Desert Classic ICE influencer collaborations influencers integrated marketing campaign international media local media partners marketing One Zabeel PR Rory McIlroy Sheikh Zayed Road social media Sports Sports Marketing

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.