Starbucks has unveiled its latest ‘Taste the Season’ campaign, signalling the start of the holiday season and placing an emphasis on GCC residents’ outdoor routines with a Gen Z spin. While a large part of the world embraces snug sweaters, fireplaces and the indoors, the GCC gears up for the familiar routine of getting back outdoors with a coffee in hand.
The full-360 campaign, which is live on TikTok, Snapchat, Meta, YouTube, programmatic advertising, outdoor and point-of-sale, teases the comeback of the distinctive holiday cup and a customer favourite, the Gingerbread Latte alongside the release of Starbucks’ Toffee Nut Latte.
The ‘Taste the Season’ campaign positions these Starbu
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