From left, Sohail Nawaz MBE, Head of Retail Media, Landmark Group, and Evgenii Pavlov, General Manager, Yango Ads – MEA
Yango Ads, the adtech division of technology company Yango Group, has joined forces with Landmark Reach, the retail media division of Landmark Retail to leverage the omnichannel retailer’s encrypted first-party data to benefit both advertisers and shoppers in the Middle East and North Africa (MENA) region.
Brands will be able to reach targeted audience segments with highly personalised content at key touch points in their shopping journey. This aims to not only ensure precision and impact in adve
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Tags:advertisersAdvertisingadvertising deliveryadvertising optionsAnalyticsbrandsConsumersdemographicsdiscoverabilityefficiencyhistorical purchasingimpactLandmarkLandmark ReachmarketingMENAonline browsing behaviourpersonalisationprecisionpurchase intentrelevant contentshopperstargeted audience segmentstargetingYango AdsYango Group
