Mazen Mroueh, Head of Performance and Operations and Karthikeyan Palani, Business Director – Precision at Publicis Groupe Middle East share their thoughts on how programmtic prDOOH is shaping the customer journey.
The programmatic digital out of home (DOOH) landscape has undergone an exciting and important transformation in recent years. What was once a static medium dominated by billboards has evolved into a dynamic and data-driven channel, empowered by the rise of programmatic technology.
Programmatic DOOH seamlessly bridges digital behaviours with offline experiences by using dynamic, location-based ads that a
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