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posted on Dec. 05, 2024 at 9:45 amDec 5, 2024

The Trade Desk reveals ‘much cleaner supply chain for streaming TV advertising’

posted on Dec. 05, 2024 at 9:45 amDec 5, 2024

The Trade Desk's Terry Kane speaks to Campaign Middle East about ensuring a fair marketplace, providing viewers with a better TV ad experience, and finding a solution for inefficient advertising supply chains.

Following The Trade Desk’s recent announcement that it has developed Ventura, a new streaming TV operating system (OS), Campaign Middle East reached out to Terry Kane, Managing Director, Middle East and Africa, The Trade Desk to evaluate how Venture will address key issues within the market.

The Trade Desk confirmed that it will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to deploy Ventura with the aim to solve prevailing problems, including frustrating user experiences, inefficient advertising supply chains, and content conflicts-of-interest.

“With 65 percent of UAE residents watching streaming content daily and spending more ti

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Tags:advertising supply chain conflict of interest Content creation cross-platform content delivery efficiencies engaging fair marketplace immersive OEMs original equipment manufacturers personalisation streaming TV streaming TV aggregators streaming TV operating system subscription management supply chain costs supply chain hops Terry Kane The Trade Desk TV ad experience user experience Ventura viewer experience

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.