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posted on Dec. 04, 2024 at 1:52 pm

Creative campaigns, targeted marketing fuel skyrocketing White Friday sales

posted on Dec. 04, 2024 at 1:52 pm

White Friday sales continued to grow year-on-year generating 40 per cent more revenue with 19.28 per cent higher purchases in 2024.

A key shopping event in the GCC region, White Friday sales continued to grow year-on-year generating 40 per cent more revenue with 19.28 per cent higher purchases in 2024 compared with the 2023 shopping season, driven primarily by creative campaigns, innovative personalisation tools, and in-app targeted marketing campaigns.

Key players in the Middle East’s e-commerce landscape, including Amazon, Noon and Flowwow, among others, used creative campaigns and AI personalisation tools to attract more customers during the peak shopping season of 2024. Spinning off the original Black Friday concept to align with regional trends, the region welcomed the ‘Yellow Friday Sale’ campaign by Noon,

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Tags:AI Artificial Intelligence conversions creative campaigns E-commerce in app purchases mobile commerce personalisation purchases retargeting revenues Sales targeted marketing White Friday

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.