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McDonald’s UAE Eid Al Etihad campaign spotlights success in a ‘land of opportunity’

The McDonald's UAE campaign showcases the UAE as a nation where dreams come true and highlights the brand's role in the nation's growth over the past 30 years through the lives of its employees' inspiring success stories.

McDonald’s UAE has unveiled its 2024 Eid Al Etihad campaign, highlighting through its own journey how the UAE truly is a land of opportunity and showcasing through the lives of seven employees how hundreds have contributed to the brand’s incredible growth across the seven Emirates in the UAE.

What began with one humble McDonald’s UAE store in Dubai’s Al Ghurair Centre, has now grown to more than 200 restaurants across all seven Emirates, serving more than hundreds of thousands of customers every day.

“Ever since its founding, the UAE has been known as a land of opportunity. A place where people from all over the world come to not just live, but to make a life they can love. For t


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.