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posted on Nov. 25, 2024 at 4:20 pmNov 26, 2024

Campaign OOH event wrap: Experts discuss programmatic, measurement and collaboration

posted on Nov. 25, 2024 at 4:20 pmNov 26, 2024

The Campaign Breakfast Briefing: Out of Home 2025 brought together experts across brand, media agencies, media owners, and adtech at The Westin Dubai Mina Seyahi on Nov. 22 to discuss OOH challenges and future trends.

https://youtu.be/TWnlP6lK460

The OOH industry has not only claimed its spot as a credible and highly effective form of traditional advertising, driving brand consideration, purchase intent, and business outcomes, but it has also been chosen by consumers as a highly trusted medium, given its permanence and placement within the natural urban landscape.

Advancement in digital technologies, the move towards standardised measurement, and the dawn of programmatic in the Middle East are transforming OOH into a precision-targeted medium, permitting for far more personalised and relevant campaigns and offering greater flexibility and efficiencies within the industry.

To discuss all this and more,

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Tags:Andrew Hamblin Anup Oommen Arabian Outdoor Ashnee Thacker Atharv Ruparel Avinash Babur BackLite Media Beatriz Benedetti budget optimisation Campaign Breakfast Briefing Campaign Middle East campaign optimisation Campaign out of home event Choueiri Group Chris Solomi Collaboration content creativity David Hawkins DOOH Eamon Sallam efficiencies Engagement flexibility foot traffic Ghassan Kassabji GroupM Hammad Benjelloun Hicham Auajjar Hills advertising Hugues Raingeard Hypermedia James Harrison Mai Cheblak Mansour Wehbeh Maud Moawad measurement Milica Smudja Nadeem Quraishi Nihal Diab OOH OOH audiences OOH budget OOH measurement OOH revolution Out of Home 2025 PrDOOH Profit programmatic Rachel Devereux revenue Sahar Khan Sales Sami Al Mufleh Sean Gadsby Seventh Decimal Stavroula Kalogeras targeting Walid Yared website visits Yasmine Al-Turk Ziad Melhem

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.