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posted on Oct. 31, 2024 at 11:30 amOct 31, 2024

Binance reveals GPJ, Darkhorse agency picks for Binance Blockchain Week Dubai

posted on Oct. 31, 2024 at 11:30 amOct 31, 2024

GPJ and Darkhorse will handle event production and management, live content production for global and local social channels, an on-site studio, as well as an extensive OOH campaign.

Blockchain ecosystem and cryptocurrency infrastructure provider Binance has revealed its choice of project agencies – experiential marketing agency GPJ and creative, brand experience, PR and social agency Darkhorse – to deliver Binance Blockchain Week Dubai 2024, which has turned into the brand’s biggest flagship event.
For the project, the agency partnership has been tasked with event production and management for not only the main event, which features 50 sponsors, 3 stages and 160 speakers, but also multiple secondary events including the media reception and Official After Party.
GPJ and Darkhorse are also managing live content production for global and local social channels, as well as

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Tags:Binance Binance Blockchain Week Binance Blockchain Week Dubai Blockchain Brand experience Charles Robinson content production creative agencies cryptocurrency Darkhorse event agencies Event Management event production Events experiential Experiential Agencies GPJ on-site studio OOH OOH campaign outdoor advertising PR and social agency project Rachel Conlan social channels social media Speakers sponsors stages

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.