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posted on Oct. 23, 2024 at 12:21 pm

MassiveMusic delivers sonic branding for Saudi Arabia’s BSF bank

posted on Oct. 23, 2024 at 12:21 pm

Applying an evolutionary approach, MassiveMusic retained familiar elements of BSF’s previous brand while adding a new, re-energised sense of purpose.

https://www.youtube.com/watch?v=–m4sWezqwQ

Music creative agency MassiveMusic Dubai, a Songtradr company, has delivered a new music and sound identity for Banque Saudi Fransi – now BSF – one of Saudi Arabia’s oldest banks.

The sonic identity is part of a complete rebrand for BSF, which aims to become the most modern, innovative and experience-focused bank in the Middle East.

MassiveMusic’s sonic signature blends BSF’s long, local heritage with the bank’s new approach towards innovation and digital transformation.
Traditional instruments like the oud, which evoke Saudi heritage, are complemented by modern electric musical production to convey BSF’s forward-thinking, d

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Tags:Banque Saudi Fransi brand awareness BSF Customer Experience Digital Transformation electric musical production innovation local heritage marketing marketing strategy MassiveMusic MassiveMusic Dubai music branding oud Pierre Carnet Songtradr sonic branding

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.