Futuretech Media has announced a strategic partnership with Outfit7, creators of the global entertainment franchise Talking Tom & Friends, to help brands connect with the growing family audience in the MENA and Africa region.
This partnership offers brands the opportunity to engage with one of the world’s most beloved gaming franchises, known for its family-friendly content.
By leveraging the global reach and strong engagement of Talking Tom & Friends, brands can effectively tap into a dynamic and diverse audience, expanding their visibility in these regions.
Puja Pannum, Managing Director of Futuretech Media MENA, said, “Gaming is an impactful medium for brands to build authentic connections with family audiences. Our collaboration with Talking Tom & Friends allows us to provide a safe, interactive platform that resonates with today’s digital natives.”
Dheeraj Matta, Head of Ad Monetization at Outfit7, added, “Talking Tom & Friends is more than just a gaming brand. We prioritise user privacy and safety while delivering the best possible experience. We’re excited to partner with Futuretech Media to help brands connect meaningfully with our audience and engage with families in a way that feels genuine and impactful.”
With the gaming industry in MENA is expected to exceed $10 billion by 2026, this partnership positions brands to take advantage of the region’s rapid growth.
By aligning with Talking Tom & Friends, brands can not only enhance their visibility but also foster lasting connections with family audiences across these emerging markets.
