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posted on Oct. 04, 2024 at 2:18 pm

From Boomers to ‘Zoomers’: how generations like talking to brands

posted on Oct. 04, 2024 at 2:18 pm

At least 86 per cent of all generations expect targeted and relevant communications based on their personalised generational preferences: Infobip research.

New research from global communication platform Infobip highlights how different generations want to communicate with businesses and brands ahead of Black Friday.

More than eight in 10 people born between 1995 and 2012, referred to as Generation Z, expect a brand to understand them as individuals, and 65 per cent of them have demanded a two-way dialogue with the brands they buy from.

In terms of communication channels, millennials (people born between between 1981 and 1996) stated that they are more open to new communication channels, with 60 per cent of millennials surveyed stating that they are comfortable making purchases through chatbots.

Meanwhile, although Baby Boomers (people

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Tags:Baby Boomers Brand loyalty brands businesses communication channels communications dialogue Gen X Gen Z generations Infobip Ivan Ostojić millennials product and service updates

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.