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posted on Oct. 01, 2024 at 9:00 amOct 1, 2024

Adidas collabs with Saudi influencers to champion female empowerment

posted on Oct. 01, 2024 at 9:00 amOct 1, 2024

adidas partnered with TikTok influencer Eleen Suliman, Saudi footballers Zara Al-Saif and Mariam Benkirane, and Saudi tennis star Yara Alhogbani to campaign for the opening of the first-ever adidas women's store in the Kingdom.

Adidas has revealed a bevy of influencer collaborations and activations championing female empowerment in Saudi Arabia in line with the opening of its first women’s-only store in Riyadh Park in the Kingdom.

Taking a step to further demonstrate the brand’s commitment to female empowerment in a region experiencing a shift towards greater inclusivity and opportunities for women, adidas campaigned with a number of inspirational Saudi women at its store to mark its launch.

This included Saudi nationals who have made a mark in the fashion and beauty industries, including TikTok influencer Eleen Suliman.

@eleen_su سعيدة بتعاوني للإعلان مع اديداس 🤍تقدرون ت�

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Tags:adidas adidas store adidas women Aimee Arana Bloom Sky Collection Eleen Suliman female empowerment inclusion Inclusivity influencer collaborations Inﬂuencer marketing Mariam Benkirane modest sportswear Raghad Al Ahmad Saudi Arabia Saudi focus Saudi National Day SaudiFocus Yara Alhogbani Zara Al-Saif

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.