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Campaign Middle East
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Anup Oommen
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Analysis: 1.5 million MENA mobile orders reveal brand trends, channel challenges

Anup Oommen
posted on

Estimates show that MENA mobile shopping has grown 20 per cent in H1 2024, with average order value rising. Publishers' profits are up 25 per cent, although tech challenges around statistics from ad networks and trackers remain a challenge.

Both the share and total volume of mobile shopping is growing in the MENA region, with the number of mobile purchases growing by 20 per cent in the MENA region in the first half of 2024, according to a recent analysis of more than 1.5 million mobile order by Mobmio experts.

Furthermore, data from the analysis also showed that not only are the number of smartphone orders growing, but also that people are willing to spend more. The average order value (AOV) in the MENA countries has risen from $25 to $31.1.

Notably, the UAE recorded the highest AOV of mobile sales in the world at $59. It is closely followed by Saudi Arabia with an average order value of $49.
Mobile publishers’ profits are o


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Tags:ad networksAnalysisAOVaverage order valueE-commerceEcommerce.MENAMENA shoppersmobile appsmobile ordersmobile salesmobile shoppingmobile trafficMobmioPublishersReportresearchsmartphone manufacturerstrackers
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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