Transformation – It’s a simple word that in a broad sense involves people making pivotal decisions for brand and marketing in an effort to empower organisations, build the right teams with the right culture, manage media channels, adopt the right technologies, innovate to solve real problems efficiently, and ultimately ensure excellent digital and customer experiences.
The reality on the ground paints a completely different picture. Try having a conversation on the “why” and the “how” of marketing transformation with leaders across the industry, and you’ve got all the makings of a perfect storm in a teacup.
Over the past few weeks, we’ve been listening in to stories about a
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