Trends Group has expanded its reach to the Middle East with the opening of its new agency in the region.
Founded by Sarah-Sandra Taibi and Jean-Baptiste Quesnay, the agency specialises in integrated communications including press relations, influencer relations, content creation and brand strategy.
The agency has already established in Asia and Europe, having first begun its operations in Paris with the opening of a new Tokyo branch in 2022.
The expansion is part of the group’s strategy to strengthen its presence in the regional market. The strategy also in line with the agency’s goal to offer its solutions globally while remaining competitive in different markets.
Trends group considers Middle East to be a growing key market and will engage with clients and brands in the region.
The newly launched agency will open its office doors in Dubai in the Business Bay district.
The new agency will lead the establishment of “strong local partnerships and deepen understanding of the specificities of the Middle East market”.
The agency has previously worked in the region but working through a global team.
With the opening of the new market, the Trends group reaffirms its major ambition: “to become an essential leader in new global markets and support its clients in their local and international challenges”.
