Conscious Media, a sustainable digital media agency, has shared its partnership with tech firm Greenbids today.
The collaboration is a result of Greenbid’s development of cutting-edge technology that leverages machine learning (ML) and artificial intelligence (AI) to curtail the carbon footprint associated with programmatic advertising while maximizing performance across streaming and open exchange platforms.
Based on a Scope3 report in 2023, the programmatic advertising industry produces more than 215,000 metric tons of carbon emissions in a single month across five leading economies, the equivalent to more than 24 million gallons of gasoline being consumed.
To mitigate this, Co-Founder and CRO of Greenbids Adrien Delambre said, “Our innovative AI driven strategy not only enhances performance but dramatically cuts down carbon emissions, setting the stage for a massive, scalable decarbonization of digital campaigns throughout the region.”
This initiative ensures the buyers’ return on ad spend while mitigating their digital advertising carbon emissions.
The Co-Founder and CEO of Conscious Media, Andy Powell expressed great enthusiasm over the partnership. “Conscious Media is thrilled to partner with Greenbids and introduce their innovative technology to the MENA region,” he said.
“We’ve long admired the Greenbids team, as both their technological advancements and ethical principles closely align with ours. With this partnership, we’re able to offer brands high-performing YouTube and Open Exchange placements while simultaneously reducing their carbon footprint.”
“Conscious Media’s mission is to provide brands with unparalleled return on ad spend while championing sustainability, and this partnership with Greenbids perfectly encapsulates that ethos,” said Powell.
