The Ramadan advertising marathon spans over 60 days, including the pre-Ramadan buzz and the Eid celebrations that follow. Each phase has its unique consumer behaviour patterns.
For instance, the pre-Ramadan period sees a surge in interest for food & groceries as families prepare for the month ahead. This is closely followed by a focus on home decor/furnishing, as people spruce up their homes for the festivities.
In recent years, kids fashion has also seen a spike, something we’ve capitalised on at Babyshop, ensuring our campaigns are timely and relevant.
Ramadan today is not what it was a decade ago. The traditions evolve, and so do the consumer expectations from brands during this holy m
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