MBC Media Solutions and Noug partnered to launch a Ramadan campaign to spotlight the benefits of the brand’s camel milk dairy products. To bring the campaign to life, Noug partnered with football legend Cristiano Ronaldo.
In the Noug campaign video, Ronaldo is featured enjoying the brand’s camel milk in one of Nasser club’s locker rooms. He grabs hold of one of the bottles and drinks it, finishing it off with the words, “I love it. Ramadan Kareem”.
In 2020, the football star signed a two-and-a-half year contract with one of Saudi Pro League’s clubs – Al-Nassr club. Ronaldo, who is already a popular icon worldwide, also holds significant fan following in Saudi Arabia.
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MBC Media Solutions also partnered with a Ramadan cooking shows to naturally integrate the product in content.
Noug was featured on special segments on NBC1’s Ramadan cooking show Iffar Nareer, where the health and immunity enhancing benefits of the brand’s products were showcased.
According to MBC Media Solutions, the initiative for Noug concluded with impressive results, capturing the attention of 9.3 million viewers on NBC1 and achieving a 55.2 per cent reach.
The campaign also enjoyed significant success on social media. The brand’s social media platforms saw significant engagement, with over 1,000,000 views and one million impressions.
This strategic effort successfully achieved the campaign’s objective of highlighting the health and immunity boosting advantages of Noug’s camel milk.
