This is shaping up to be another significant year for MarTech. Key trends such as customer experience, marketing automation, data privacy and AI are poised to continue to shape the landscape.
A recent survey conducted by Martechvibe, surveying over 450 marketing professionals and CMOs in the Middle East, unveiled intriguing insights. Notably, 64 per cent of marketing budgets are now allocated to technology, with an impressive 89 per cent of CMOs weaving various tools and data into their strategies.
Furthermore, 59 per cent of organisations are harnessing real-time data to steer their marketing decisions, while AI and Machine Learning (AI/ML) feature prominently, with 25 per cent of CMOs em
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