Adidas Originals has rolled out a new global brand platform, ‘We Gave the World an Original. You Gave Us a Thousand Back.’
It pays tribute to the brand’s Trefoil iconography that’s been used in its marketing and products for over 50 years.
The campaign introduces adaptations to the brands visual scheme and promotes footwear through a guiding theme around three films shot by three creative pioneers.
The new short films showcase Superstar, Gazelle and Samba shoe models and how their cultural status has evolved over time
Each film is accompanied by a triptych of still photography shot by Chadwick Tyler featuring artists, celebrities and athletes.
This latest global c
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