FeaturedNewsSocial MediaYouTube

YouTube unveils new AI products to help creators

The company reveals YouTube Shorts has now climbed to over 70 billion daily views every month

YouTube has unveiled a range of upcoming AI-powered capabilities at its Made On YouTube event.

The features will help both new and established creators and artists globally including the Middle East and North Africa to create, edit, and share content in new ways. 

These AI-powered tools will help unlock new forms of creative expression, making the creative process easier, and allow YouTube creators to reach more viewers.

Showcasing the potential AI can bring to creators, artists and the creative industry, key features include: 

Dream Screen
A new experimental feature that allows creators to add AI-generated video or image backgrounds to their Shorts by typing an idea into a prompt for creators. 

With Dream Screen, creators will be able to generate new settings for their Shorts that are only limited by bounds of their imagination.

Since launching, Shorts has climbed to over 70 billion daily views globally from over 2 billion logged-in users every month. 

An AI-powered dubbing tool, will be brought to YouTube so creators easily reach audiences beyond their primary language. 

Available to select creators, the feature is currently being tested in English, Portuguese, and Spanish.

YouTube Studio
The platform will tap generative AI to spark video ideas and draft outlines to help creators brainstorm. These insights are personalised for each channel and based on what audiences are already watching and interested in. 

YouTube has been testing early versions of AI-powered tools in YouTube Studio with creators, and more than 70 percent of those surveyed said it’s helped them develop and test ideas for videos.

Tarek Amin, Director at YouTube in the Middle East and North Africa, said “We’re committed to helping creators across the region to thrive on YouTube by helping them to take their creativity to new levels through these AI powered tools which were designed with content creators and their needs in mind”. 

Neal Mohan, CEO at YouTube, said: “At YouTube, we want to make it easier for everyone to create. Building on our long track record of innovation and our strong expertise in AI, we believe these updates will enable creators to push the boundaries of creative expression — by making the difficult things simple and impossible dreams possible.

“Today’s announcements are part of YouTube’s continued commitment to putting the creative power into the hands of billions of people. This is the start of a new era of creativity, and we can’t wait to see what our incredible community of creators and artists do next.”