Credit: Florian Olivo – Unsplash
In a new report released by Newzoo, it was revealed that 47 per cent of gamers said that they were more likely to buy from a brand featured in their favourite game.
The findings were a part of Newzoo’s Global Gamer Study 2023. A part of the survey looks at consumer’s engagement with video games and their attitudes towards brands in games.
Sports, beverages, technology and automotive brands are the most positively received brands in games.
Gaming also aids in brand discovery with more than 50 per cent of respondents stating that they discovered new brands while gaming.
Game
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