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The modern marketer: generative AI and creative rights

ChatGPT can offer new perspectives. It’s important to note that balancing creativity and creative rights

Image Credit:MMA Global

In a world of Generative AI, are content creators and content owners the same?

According to SimilarWeb, between February 2023 and April 2023, ChatGPT set record breaking user and traffic growth figures. During that time, the AI chatbot generated over 100 million users and had 1.8 billion visitors per month. The volume of content being produced by ChatGPT and other generative AI platforms is staggering.

Generative AI platforms produce original and creative content including text, images, music, or videos, through machine learning algorithms. With the advancements in generative AI, there has


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