Puma’s new campaign celebrates everyday athletes

Image Credit: Puma

StickyGinger, a creative and communications agency has created a campaign for Puma that celebrates everyday athletes commitment to bettering themselves.

The You vs. You campaign aims to help individuals to tackle their fitness obstacles, pushing them to reach new milestones in sports and personal growth. The campaign included a powerful hero film, key visuals, and social media content.

It has maximised its impact by leveraging multiple touchpoints including social media, in-store, the official Puma Middle East website, and influencer partnerships. The campaign communicated the brands strengths in training and running to a diverse and engaged audience across the GCC.

Lucy Freeman, Director, and Co-Founder of StickyGinger, said: “Through research, creative execution, and a relentless drive for impact, we delivered a powerful story across multiple mediums that connected the brand with everyday athletes in the GCC. The campaign taps into the mindset of athletes in the region, encouraging them to run faster, forever.”

Image Credit: Puma

As part of the campaign, StickyGinger collaborated with renowned athletes Ramona Khalife, a Lebanese triathlete, Mahdi Khamassi, yoga practitioner, and Aziza Sbaity, the fastest Lebanese sprinter.

It highlighted Puma’s latest product ranges: Modest wear and the First mile collection. The Puma modest activewear and hijabs offers reliable coverage, style, and comfort, helping females to train boldly.

For men, the activewear functioned as armor on their fitness journey, helping them to reach their full potential.

The campaign, which is still running across KSA and the UAE, inspired individuals to push themselves further and compete with themselves.