THE STORY
To captivate Saudi audiences aged 18-35 during the greatest football event of all time, Lay’s and OMD partnered with DMS, and Kooora to create an unprecedented virtual reality football activation. Recognising the power of interactive content and virtual reality, this collaboration tapped into Kooora’s passionate audiences and paved the way for a new era of fan engagement.
THE SOLUTION
An exclusive virtual stadium was constructed, completely branded by Lay’s, offering football fans an unparalleled experience and a chance to immerse themselves in the world of football.
To heighten the excitement, 50 lucky football fans were handpicked from over 1000 participants who aced t
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