Snap Inc. has announced the launch of Ray Tracing, a new feature in Lens Studio that will allow for ultra-realistic AR experiences. The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.
Ray Tracing simulates the way light behaves with objects in the real world. AR developers now have the ability to create AR elements that reflect and interact naturally with their real-world surroundings. Traditionally, Ray Tracing has been used to enhance realism in console games. AR objects of different materials, such as metals, stones, glass, and even specific fabrics can take in the environment and have light bounce off of them in
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