By Jalaja Ramanunni
Dr Hoda Daou, general manager, Annalect MENAThe demise of third-party cookies has significantly impacted the use of data clean rooms in marketing and advertising. Third-party cookies were previously the main source of data for marketers and advertisers, providing a wealth of information about consumer behavior and interests. However, with the increased focus on data privacy and the widespread rejection of third-party cookies, companies are now looking for alternative sources of data.
A data clean room is a secure environment used in marketing and advertising to process sensitive information w
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