By Yana Udalova, founder, WBcommunications.ae
The metaverse aspires to become the new far-reaching communications platform of the future. For PR professionals, it will be more than just another channel because virtual reality can offer unique opportunities for interaction with the media and the brands’ audiences.
This article is an attempt to forecast how the metaverse will change public relations and explore advantages that the new virtual space holds. These forecasts are predicated on the hope that Mark Zuckerberg will be successful in his role as the chief ideologue and investor of the metaverse, creating both the necessary technologies and new user habits.
PR services will be in
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