&Co.’s formation of a ballet company which practiced for 2500 billable hours before performing a ballet on the iconic stage in Copenhagen’s Tivoli Gardens, was a big leap. So why did the agency devote valuable time to learning a skill completely unrelated to its business?
It could have proved a jeté too far, but &Co.’s Ballet of Creativity, documented in this short film, was a huge hit. It has not only delivered the ability to nail a plié, but also made sure that “going to the office meant being challenged, achieving personal growth and the kind of experiences people normally seek out in their time off. Experiences that unleash the creative mindset no business can survive without,” Ørnulf
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