By Yves-Michel Gabay, managing director MEA, Gamned!
As we enter 2023, the time has come for brands to rethink their digital marketing strategy. The economic context of inflation pushes consumers to reevaluate their purchasing options and advertisers to make wise communications choices. Advertisers in 2023 have to stand out, thanks to an intelligent and streamlined marketing mix while adapting to the expected upheavals in the Middle East advertising landscape. The last few years have been turbulent for the digital advertising sector, and 2023 will be no exception. However, it is already possible to outline the major trends.
Scalable influencer marketing
Every dollar spent on influencer m
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