At Campaign Middle East’s first Agency of the Year awards, OMD MENA won the category Media Agency of the year, while OMD Egypt won Best Agency Egypt. View all the winners here.
We caught up with Saleh Agha, general manager at OMD UAE, who shared his views on changing customer expectations and what qualifies as meaningful metrics today.
Tell us about your journey to the award.
The award is the physical manifestation of a journey, a course that was set at the beginning of the year and one that we simply stuck to. Our destination was to deliver on experiences that are both valuable for our clients from a business perspective and valued by their customers because they are designed
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