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Magna Global MENA took home the Media Agency of the Year title. The award was presented by Ziad Khammar, COO of DMS (right), a member of Choueiri Group and the category partners for the award.

AOTY 2025: Magna Global on winning the Media Agency of the Year

AOTY Snapshot: Wavemaker on winning Media Agency of the Year 2024

Winners‘ Circle: UM Egypt on winning Media Agency of the Year

OMD MENA – Media Agency of the Year: Attention is the new currency

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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