When Qatar became the first Arab country to host the biggest sporting event, Vodafone Qatar pledged to contribute to the nation’s success by using its technology even though it was not an official sponsor. So while many brands focused on the teams and players, Vodafone Qatar promised to be the greatest supporter of the most important people that help shape the game: the fans.
In line with our “We Fan Together” campaign launched for the event, together with Wunderman Thompson Doha, we created a series of activities which showcased brilliant local talents and led to the best experience for the fans. The campaign consisted of multiple unique and meaningful activations that accompanie
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