The Story
Sun & Sand Sports is a leading omnichannel sports retailer in the Middle East with a large portfolio of the world’s most loved sports, fitness and lifestyle brands. Sun & Sand Sports collaborated with Snapchat to launch their new brand identity campaign, with the objective of spreading awareness within their target audience in their top 2 markets UAE & KSA.
The Solution
Sun and Sand Sports adopted high impact ad formats across both camera and content.
Within the camera, they activated a gamified lens throughout the period of the campaign.
At the same time and within content, they ran first commercials in KSA, Story ads and Snaps ads in both markets.
The Result
Sun and Sand
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