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ESG 2022: Revolutionising environment-friendly out-of-home advertising – by JCDecaux

JCDecaux Dubai promoting sustainability initiatives in partnership with DXB (Dubai Airports)

JCDecaux, as a global leader in out-of-home advertising, has had sustainability as a core part of its business strategy since its inception. Environmental, social and governance practices are deeply rooted in the company’s DNA and reflect through our daily operations. Our commitment to sustainable development has been continuously recognised by several global non-financial rating agencies such as inclusion in the Carbon Disclosure Project’s (CDP’s) ‘A List’, an ‘AAA’ ranking from Morgan Stanley Capital International (MSCI) in 2021, and even the FTSE4Good index with a 4.6/5 score. We are now among a few companies in the media sector with a performance well above the average.

Acknowledgement Of JCDecaux’s Worldwide Commitment To Sustainable Development By Non-Financial Rating Agencies

As pioneers in leading the way in sustainable OOH Advertising solutions, we have a proven track record in supporting brands in their development through innovative products and solutions that integrate ESG practices at the core. To further strengthen our impact and commitment in pioneering environment-friendly advertising platforms for our partners and brands, we recently unveiled our new strategic ESG roadmap for 2030. This roadmap aligns with the French National Low-Carbon Strategy, the Green Pact for Europe and the United Nations› Sustainable Development Goals (SDG). Three important objectives were identified for the 2030 ESG roadmap:

1. Towards more sustainable living spaces; 2. Towards an optimised environmental footprint; 3. Towards a responsible business environment.

The growing importance of sustainability has been one of the key topics of recent years. This represents a vital cultural shift across all industries. Communicating sustainability messaging and partnering with media owners that align with a brand’s ESG practices effectively now ranks among the most important aspects of a business strategy. While brands that partner with us make efforts in sustainable development, we too have made it the core of our local strategy in Dubai, establishing it as a key factor in innovation, differentiation, and competitiveness.

JCDecaux Dubai: Pioneering the way in sustainable media solutions

We offer premium communication platforms for organisations and brands
to promote their marketing campaigns through sustainable media practices that benefit the environment. More than words and promises, we claim deeds and evidence.

Powering impactful platforms to deliver environment-friendly campaigns

Today an evolution in marketing strategies takes brands beyond green marketing and into sustainable, long-term business growth. With sustainability and green practices now rooted in the planning stage of brand strategy and communication, companies are becoming aware and conscious of working with the right media partners that support their ESG goals.

Our goal is to advise brands and help enhance their campaigns. We measure, of course, efficiency, notoriety, and ethics too at every step of our operations, and we recognise that is part of our service to cities in helping safeguard them for generations to come. Working with JCDecaux, an eco-responsible organisation actively reducing its environmental impact, guarantees that your marketing campaigns are entrusted to a media partner committed to a green future.