Global fashion brand Guess has appointed Red Havas Middle East as its official communications agency in the GCC. The appointment comes as Guess joins forces with Chalhoub Group as their new franchise partner, aiming to reposition the Guess brand in the Middle East. Red Havas Middle East will manage all communications, PR and influencer strategy services for the Los Angeles-based apparel and accessories retailer.
Inspired by the Marciano brothers in 1981, with initial denim silhouettes such as the ‘Stone Wash’, ‘Slim Fit’ and ‘3-Zip Marilyn’, the brand phenomenon has grown into a global empire spanning more than 80 countries, with a full range of denim, apparel and accessories embod
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