Building on a multi-year relationship, the Abu Dhabi Department of Culture and Tourism and Expedia Group Media Solutions, the global advertising organisation of Expedia Group, collaborated on a new destination campaign to drive awareness of Abu Dhabi in new territories and encourage tourism to the destination among a wider audience.
Part of a two-year marketing strategy designed to show travellers the extraordinary experiences Abu Dhabi offers, “The Next Turn: Abu Dhabi” campaign includes an episode on “The Next Turn” platform, a new Media Solutions video series that allows potential travellers to explore the heart of a destination through the journeys of real travellers and book
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