by Neha Thomas, head of marketing, Creative Zone
The only constant, in the world of business, is change. The ability to keep up with consumers’ tastes and socioeconomic trends are the most dominant factors as to why companies are mandated to advance their marketing styles and strategies to keep up with the market’s constantly evolving nature.
Since the early 1800s, the concept of marketing has been present, but the way of doing it has evolved in the past decades. During these years, it was evident that there are two (2) reasons why marketing trends continue to evolve:
First, it is the endless increase in consumer needs and demands. Customer is the heart of any business. Under
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