Ramsey Naja is chief creative officer at JWT MEA
“I used to be a biker. Not any biker, mind you, but a motorcyclist. Worse, I used to be an all-year-round, come rain or shine motorcyclist. As this was in England, it meant more rain than shine, but that’s besides the point. What I loved about being a motorcyclist besides the thrills associated with controlling a fundamentally unstable vehicle, was camaraderie. What differentiates bikers is a sense of solidarity borne out of a commonly-felt sentiment of defiant vulnerability.
Ah, defiant vulnerability. If you are in advertising and it rings a bell, then you’re in creative. Day in, day out, you ride your luck, your pride and your gut fee
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Tags:JWT MEA
