FP7 McCann Dubai have been confirmed as the new creative shop for Betty Crocker, the flagship brand in the General Mills portfolio, following a competitive pitch. The scope includes communications strategy and integrated creative campaigns for a diverse range of priority global markets.
Jon Marchant, FP7 McCann Dubai’s managing director, said, “Betty Crocker has been the leading name in baking for over 100 years, so it’s a real privilege to be guardians of a brand with such rich heritage. The team have conceived a distinctive and meaningful brand platform that we’re confident will bring out the inner baker in all of us!”
Azfar Ul-Islam, international brand development
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