In-depth research by CARMA on the shift in media perception of Saudi Arabia, from 2020 until the first quarter of 2022, has revealed how Vision 2030 has now become the largest single contributor to the Kingdom of Saudi Arabia’s global media coverage. As a result, the nation is now seen in a more positive light than it was 15 months prior.
With one third of articles now talking about the Kingdom’s transformative vision in Q1 of 2022, compared with
19 per cent in 2020, it’s clear to see how changes implemented by the initiative are shifting perception.
The major transformation in perception happened in 2021, with negative sentiment declining by 18 per cent and overall positive sentime
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