By Abdulrahman Inayat , co-founder and director, W7Worldwide
Public relations will play a leading role as the economy needs to recover and we adjust to a changing world in 2022. Being able to tell your story to the right audience at the right time and in the right way puts communications at the forefront for all organisations. The pandemic has had a profound effect on the way companies operate and communicate with their publics and customers. W7Worldwide identified certain key themes Middle East communicators need to incorporate into their 2022 strategies.
The urgent need to address climate change is now very much part of the Covid-19 recovery narrative, and companies that do not have a strat
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